For example, if youre targeting fitness brands, the decision-maker will want to see that youre a source of inspiration and advice for your audience. This is because every racing team has its own sponsor and that sponsors logo and name are mentioned on everything from the drivers racing kit to cars to the staff uniform, etc. Always be thinking of ways to reach new people. From working with world-class drivers to developing a motor oil specifically for the high-revving speeds and long run times of racing engines, where there is racing, there is Valvoline. You and any potential sponsors need to work together to achieve what you both need. All sponsors are encouraged to attend racing events. Posted on January 12, 2023 by admin. The experience gained is certainly valuable, but there arent any NASCAR Scouts at club road racing events, and IMSA teams wont be impressed if you finish mid pack of a 5 car field. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Harvick has spent 23 seasons in the NASCAR Cup Series. When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. Whatever your niche is, theres probably a story behind it and this is something you need to start pushing in the press. Draw your signature, type it, upload its image, or use your mobile device as a signature pad. First, provide a history of you and your racing team. The best way to learn about racing sponsorship is to read as much as you can about the subject. Expect serious, cutthroat competition with the higher stakes. Dear Sponsor Man, Can you sponsor me? To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. Now that weve taken the air out of the Free money sails want to read up on some other ways to participate in Track Days and Racing? 40+ Sponsorship Letter & Sponsorship Proposal Templates Download. The Electric Vehicle Sports Racer (EVSR) is an innovative new fully electric race car designed, created, and campaigned by the team at Entropy Racing with the goal of creating a full series of . Being a part of racing brings great value, and Supporting Sponsorships are a great way to dip a toe in the water of racing without too much risk. Sample page from the Racing Mentor proposal template. 0000001109 00000 n Consider yourself as a marketing agency pitching to a business. For those of you that have your email pitches down to a tee, and have a little bit of design knowledge, a template might be a little pointless. Be sure to target each proposal to the specific potential sponsor. Racing Sponsorship Letter - Fill and Sign Printable Template Online There are plenty of great articles, podcasts, and books directly pertaining to creating a good sponsorship proposal. If anything, it means the opposite. Sample Automotive Sponsorship Proposal - 15+ IN PDF A sponsorship proposal is a document submitted by a not-for-profit agency, charity, foundation, or event services company to a potential sponsor. These details usually include your name and contact details and the name and contact details of the potential sponsor. Her work has appeared in the "Princeton (N.J.) Packet," "Destinations" magazine and in higher education publications. Depending on what you know and don't know about the target sponsor, some discovery questions might be extra related to you than others. If you can convince a company to sponsor you, but that company doesnt quickly see the value. This video will walk you through the creation of a sponsorship proposal suitable for any grassroots racing driver or team.Our previous video on sponsorship relationships: https://youtu.be/0GbxmvsAxb4Copies of our sponsorship proposal template (Microsoft Word format) can be obtained by direct messaging us via one of the social media accounts below.If you would like to contact C Racing, we can be reached on social media at the following:Facebook: @C2RacingTeamInstagram: @c2_racing_team, @jasoncamps Once youve established a bit of a rapport (2-4 messages), dont be afraid to link what you do to whats being discussed. Although you've come a long way its still easy to get undone at this stage by the two cardinal sins of sponsor-seeking: Yes, copying your last sponsorship proposal and editing your sponsor's name and company details is tempting - it will definitely save you a lot of time. 3. Only if you can't bridge the value gap by increasing the scope of the proposal should you move to considering a price adjustment. If you'd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look . This kind of branding will make you more recognisable. If you're directing races, chances are you have a long and bitter history struggling with race sponsorship. Approach the deal as a win-win for both sides. $ 15K . The car sponsorship proposal template is a sponsorship proposal that you write when you need to buy a car for either racing, among many more duties. There are so many businesses with sponsorship programmes. But there are two big things that help you find success. Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. Simply putting a name out doesnt always mean it will come back as added revenue for a company. Seeking Sponsorship? Top Ten Types of Companies to Ask - MotorTrend Racing Sponsors. How it REALLY works, what it really is, and how to get Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. If you already have a good handle on the different pages/slides youll include and just need help on the design, then a free template will help you get a professional feel without needing to hire a designer. Gridlife Events are doing a fantastic job with live video and media, but its still minor in the grand scheme of a network televised event. Our packages range from $1,000 personal sponsors to premier. 0000051603 00000 n Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. Description: Thank you for your interest in sponsorship from Summit Racing Equipment. AB-InBev, the parent company reported 54.3 billion in profit during 2012. "The Forms Professionals Trust . The concept behind FORMULA SAE: A fictional manufacturing company has contracted a student design team to develop a. small Formula-style race car. Your true request is that you are asking to be part of the sponsor's sales team. The prototype race car is to be evaluated for its potential . 7I@5n3'~F4Ea Y}l.kZxsBH\b;vaMwvwWqu'_P\>v9$jdH&HGoJF4FD@np=iU'Eht8zst- i[mZx*4gI" ^ @JiA If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. Will they be seen as an innovator in their company if the sponsorship succeeds? If you already have an established brand including logo, colours, fonts and tone of voice, then a racing proposal template could help you present all this in an attractive and effective way. But with good content and a consistent posting strategy, you can grow your following and increase your reach. 0000001257 00000 n If you have any comments or suggestions for improving our race sponsorship guide, we'd love to hear them. You must also inform your potential sponsor about the different metrics that will be used to record and evaluate the success of the sponsorship program as agreed with the sponsor. Explain the expenses you incur as a race car driver in the second section. Unfortunately, retaining sponsorship in the long term may not always be under your control. Dont let imposter syndrome get the best of you. This is by far the most useful and engaging type of proposal and the kind the template will help you create. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. It is really pointless trying to go over all the possible variations of a sponsorship negotiation. Make it very clear why you stand out over other drivers a niche that goes beyond motorsport can really help you here. Sponsorship Proposal Template for Racing.doc - 2011 Team In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Instead, provide a general overview, such as "Parts alone last year cost $X.". Treat the race car sponsorship proposal as a business transaction. Racing Sponsors. Go to download 1341x1757, Sponsorship Levels Very Sponsorship Proposal Format - Sponsorship Package Template PNG image now. This might seem like a long process but it makes it so much easier to turn to those contacts when you need sponsorship or see an opportunity. An initial deposit of ($ amount) must be paid on or before (date). The one form of sponsorship which is open and attainable to all racers is Contingency Sponsorship I spoke about this in a previous blog post, HERE. How invested will they be in the sponsorship's success. Take pictures of you, your team and your car. How To Get Sponsors To Pay For Your Broke Ass To Go Racing - Jalopnik Dont just assume that because youre posting nice pictures and updates, your audience will be interested. Race Car Sponsorship Agreement - DocsLib Until recently, this was called the Busch Grand National Series. <> An automotive sponsorship proposal is a letter that drag racers sent to sponsors to gather funds for their racing events. You dont necessarily have to build a huge audience for sponsors to want to work with you but youll need some kind of presence that showcases who you are. These should not be too frequent, but frequent enough to make sure sponsors are kept up to speed with the successful delivery (or upcoming delivery) of key sponsorship initiatives. One of the first things a prospective sponsor will do is check out your social media accounts. Leg Daddy Racing Sponsorship Proposal 1. AGR Racing Sponsorship Proposal 2021 by AGR_Racing - Issuu Tallulah Philange has worked as a journalist since 2003. Sponsorship Application - CarSponsors.com TABLE OF CONTENTS Overview Series Information Companies Involved in Racing Sponsorships . You have to convince a potential sponsor that YOU are the person who will work for them. How do I write a sponsorship proposal? There might be an opportunity in doing something with your local car dealer, an opportunity in the influence you have with your audience, or an opportunity in getting a brand in front of one of your existing partners. Fast Feb is back but its looking a little different for 2023! Nationally Televised racing is just that. %PDF-1.4 % Sponsorship Proposal Examples - 15+ in PDF | Google Docs | Pages | MS Check out our insightfully designed Sprint Car Racing Event Sponsorship Proposal that details the Companys events, drivers profiles, and sponsorship levels. *} How to Write a Sponsorship Proposal (Motorsports) - YouTube Yet you can derive nearly all the same benefits. Since road racing doesnt have a huge fanbase or mainstream media following, you need to show how you will do the legwork and get the sponsors name/product in front of possible customers. January 6, 2022. In the industry this is known as "activating" the sponsorship. This basically means compiling as comprehensive a list as possible of all the things you can offer that a sponsor may take an interest in. This sponsorship proposal also highlights information about driver profiles and the schedule calendar of drag car racing events. However, here's our high-level advice on how you should approach this stage of your dialogue with the sponsor, depending on the level and depth of your working relationship: If you have worked with the sponsor on previous events and you are confident in their appreciation of your past efforts, you can be more firm with them and negotiate harder. The cover letter should also include the reasons why you think this sponsorship will work. Create a portfolio, be presentable and professional. The people who get sponsors often arent the fastest or best drivers, they are the people who can get the most positive attention for the advertiser. When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. Basic Elements, Online Racing Sponsorship Proposal Templates, National Racing Event Sponsorship Proposal Template, Bike Racing Sponsorship Proposal PDF Template, Racing Team Sponsorship Proposal Template, High School Racing Sponsorship Proposal Printable, Racing Club Sponsorship Proposal Template, Proper Racing Sponsorship Proposal Template, Conditions of cancellation, withdrawal, or suspension of sponsorship. Race Car Sponsorship Proposal Template. Before you even consider approaching a sponsor, put together a sponsorship . Click on the fillable fields and add the required data. Heres what it gives you: A companion document that will help you fill out each section, Guidance of speaking to a business goals, A replacement for your own branding and design style. . This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. Find out within 24-48 hours if you can be sponsored by Autoplicity, Pedal Commander, Slick Products, VLEDS, Perfection Wheels, North Lights, Vicrez and over 400 of the biggest names in the automotive industry. by issuing press releases around their involvement with your event, making the most of sales opportunities you may offer through a race expo etc). In return, the racer gives the organization publicity and extras, such as personal appearances. trailer Motorsport sponsorship doesnt just have to be about hospitality and a sticker on the car. 20+ FREE Racing Sponsorship Proposal Samples in PDF F1 and NASCAR have lucrative TV deals and sell out stadium seating with exorbitant ticket prices club racing may have incredibly competitive (and more pure, IMO) racing, but even with free admission there are never more than a few people in the stands (Who are almost always drivers in other classes, crew, or people directly related to drivers). Then, when it comes time to talk about renewal, youll have clear evidence of how youve helped them hit goals and milestones. To make that happen, you need your initial reach-out to be as concise and to the point as possible. Available on your favorite podcast player. Any accomplishments in racing you have achieved. This deck can help spark conversations that eventually lead to a sponsorship proposal. Type an introductory letter, addressing it to the person in charge of the organization. However, it must be written, formatted, and presented in such a way that it attracts the other party (sponsor) to accept your proposal and make them ready to sign the sponsorship agreement with you. 19 0 obj Car Sponsorship - Wolfpack Racing - Sponsorship Opportunities Podcast 043: How to find and understand sponsor goals, Podcast 026: How to Tell if a Sponsor has Budget to Work With You, Podcast 009: How to Craft a Winning Subject Line. If you are currently racing, or are considering it Make sure you are getting the most out of your possible contingency sponsors, there are a lot of people who drop the ball on claiming contingency prizes. But these features dont work alone. Once you understand how the sponsorship process works, you can set out to getting racing sponsors on your own. These are usually negotiated by the club themselves, not the individual so consider them Free on your own legwork side. It is a document that seeks help from sponsors to help them with their racing careers. Building relationships can take a number of different forms: You might be going to networking events to build relationships with local business owners. Present the benefits you offer clearly and simply. race car sponsorship agreement template Free Racing Sponsorship Proposal Example-Flip eBook Pages 20 - 202 Interest in actual property, sale of products over $500, lease longer than a yr. 1. Its important at this step in the sponsorship process to think about your niche just as you would if you were a business. Val Apple Motorsports, Inc. 2. The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. Racing is an expensive sport that requires investment and sponsorship. Automotive Racing Sponsorship Proposal oecm.ca Details File Format PDF Size: 349 KB Download 4. Unless you are approaching a major sponsor, do not ask for your total racing costs -- potential sponsors are likely to balk and deny your proposal when faced with large sums. startxref Though my experience was generally limited, I never saw ANY return from any of it. It does not mean that it must include false claims or misleading information. Podcast 040: How to go Above and Beyond for Sponsors, Podcast 015: Sim Racing as a Sponsorship Tool. What assets of your property could potentially provide a good match for your sponsor's objectives? If you want to prove value to potential sponsors in road racing, you need to get creative 02. What makes you different from any other person? Your proposal can't be, "I have a race car and it gets seen by a lot of people, therefore, if you put your logo on my car you. smoga07 68 11 A picture of you in your race suit. No matter what you do, try and bring consistency into all elements of this process. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. However, there's a few things you could do to maximize the chances that your sponsorship remains relevant and you stay at the front of your sponsor's sponsorship queue: Getting sponsorship for your event is a daunting task. Do your posts get engagement? Thank the letter reader for his or her time and include all of your contact information. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. You might be operating in a specific niche (see below for more details) or area. Race Car Sponsorship Proposal Template - Drinkrawrepublic.com Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. Do you have a special story? But avoid: Well done on getting to your first sponsor meeting! If your sponsor just agrees to all the terms in your proposal, including price, there's nothing more to do than send them a sponsorship letter or agreement for them to sign (always document the terms of your final agreement to avoid misunderstandings and awkward conversations down the line).
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