This training focuses on both parts of the equation. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. Once again, we see a fire threatening our citizens and their homes. hbbd```b``+@$S4X$ vA$[0,v DI%09D`vH2& H/ `{I 30 0 `B Include email addresses and Internet sites for the media contact. 18. Simplify complex ideas by using short sentences. In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. PIOs need to have a complete understanding of the community's demographics in order to: A. Joanne H. Moreau: The media is embedded in our Emergency Operations Center. Now that you have some tips for better writing, lets look at how to write a news release. This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. On average, between 30 and 80 Arizona residents die from heat related illnesses every summer. Identify contacts and sources that are relevant to your organization. Resource Typing Definition for Response . Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. As a PIO, your target audiences include . Having clear goals is the foundation for your campaign. IS-0029.a Public Information Officer Awareness B. an important part of the PIOs job. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. Narrator: Red Stick Ready targets every segment of the community. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. Determine information to be communicated to the public. IS-29.A: Public Information Officer Awareness - FEMA Coordinate information being distributed to ensure consistency with other agencies messages. As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. Radio is a form of broadcast technology that has the following needs, advantages, and limitations. ., Example 2:There is more severe weather on the way as a large storm cell is moving across Livingston Parish into EBR. 16825 S. Seton Ave., Emmitsburg, MD 21727 The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. The AP Stylebook is used by most of the news media. What is the community sentiment toward your organization or the issue? A media pool: Note: Media pools can cause disagreements among the media. Creates a positive impression of your organization. Other zombie origins shown in films include radiation from a destroyed NASA Venus probe (as inNight of the Living Dead), as well as mutations of existing conditions such as prions, mad-cow disease, measles and rabies. The following was originally posted on CDC Public Health Matters Blog on May 16, 2011, by Ali S. Khan. Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. Through ancient voodoo and folk-lore traditions, shows like theWalking Deadwere born. . Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. What is happening in other areas? Use examples and comparisons to help convey unfamiliar information, to paint a picture, or to help the reader relate to the information. Thats right, I said z-o-m-b-i-e a-p-o-c-a-l-y-p-s-e. You may laugh now, but when it happens youll be happy you read this, and hey, maybe youll even learn a thing or two about how to prepare for arealemergency. This course can provide a basic understanding of the PIO function for those new to the position. Providing information and access to newsmakers. As a PIO, you need to: In the next lesson you will learn about various tools available to you for communicating with the community. Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. Select this link to access a printable . Increase community preparedness is not specific. Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. When an emergency happens, ICS is implemented. Jeff Leduff: We are the first line of information for the rest of the team because were out there all the time. Verdi White: The way that we set this particular operation up is we took the Incident Command System and made it an overlay onto the National Guard that had the infrastructure to be able to do all the functions that we needed to accomplish to do this, and of course one of the central components of, of an incident command system is the public information piece. Example: Press Release Using Inverted Pyramid Format. This lesson presents information on how to effectively communicate with the whole community regarding the importance of being prepared for an incident. %%EOF In all cases, the campaign will include a compelling message and a clear link to the organizations overall goals and priorities. Functions of the Public Information Officer - emilms.fema.gov Narrator: While responding to disasters, Mayor Holden and his staff began to realize that many of the issues they faced repeatedly could be eliminated if the public was better prepared. Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. Blogs are a good tool to use to communicate with your audience. Do you follow through? Admissions Fax: (301) 447-1658, Independent Study Program A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. The PIOs primary responsibility to organizational leadership as an advisor is to: A. This awareness-level training is suitable for new PIOs. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. In this lesson youll learn more about creating public awareness campaigns. One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. Youll be quite surprised at how the elected official mouse makes all the difference with the children. PDF Public Information Officer - FEMA Work to keep them out of danger as you would any member of the public. B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. The widespread use of social media means you and your organization need to include social media in your communication strategy. 0 You can find the complete list of courses in the Spanish language course list. Sit on your coat tail to keep your jacket from riding up. Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. Allows access to one media representative from television, radio, print, and Internet to a restricted area. Next you need to identifyhowyou will communicate. Wear your uniform or neat, conservative attire if not in uniform. FEMA IS 29.A Answers - Public Information Officer - FEMACourses Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. News releases should provide accurate, factual information that is attributed to its source. This includes: More information on learning about the whole community is presented in Lesson 4. Additionally, students conduct various public information activities and exercises, to include writing messages and conducting press conferences. News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. It may be a good idea to record how many news releases you sent out, but the amount of media coverage you receive (e.g., column inches, mentions on news programs, and number of radio interviews) is more indicative of success. Final Exam for: IS-29.a: Public Information Officer. Continue to monitor the weather., Example 3:4 Shelters remain open: MassMutual Ctr, 1277 Main St. Springfield; Quarry Hill Comm. Selects the right tools for the messages. On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. Describe the role and functions of the Public Information Officer (PIO) Describe the types of written products used in public information activities. Many edits, however, can be made in real-time and appear almost instantly online. IS-29.a - Public Information Officer Awareness | FEMA Emergency In their zeal to get the story reporters may not always recognize the potential for danger to themselves. * The social media links provided are for reference only. The role of the public information officer A. is strictly dictated by the National Qualification System position task book. Public information can help people make the right decision at the right time. They knew that they werent being led down another road, that they were hearing things unfiltered. Evolving media (Web sites, email, blogs, social networking sites, etc.). Describe the target audiences for the PIO. Organizing the information in a news release so that the important information comes first is called: A. AP style B. Inverted pyramid C. JIC style D. Journalistic style, 7. The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. Once your campaign is implemented, the last step is to determine its success. When preparing written products, it is important that your message is understood. Poor grammar and misspelled words can confuse the audience and hurt your credibility, but the most important goal is to communicate. Although firefighters were able to knock down the blaze before it reached the parents bedroom, the smoke-blackened walls dramatically underscored how lucky they were to escape with their lives. endstream endobj startxref Lesson 3 introduced the importance of establishing relationships with the media. Always connect with the Incident Commander before making any statement to the media. T;)D2Dt `NY"`~XH@P ` Conduct research to determine which tool is best to meet your agencys needs. or a non-emergency event. What are people in your community concerned about? Communicating public information messages internally to the workforce is important because it allows the PIO to: A. Provide information and updates in a timely manner. Two PIOs talking to each other on the phone about a news story that involves both of their agencies. The most important point is is an example of a transition phrase or: A. Students also learn message development and . Public Information and Warning . It uses organizational charts that can be provided to the news media C. It was created for first responders and is helpful at the beginning of an incident D. It has been proven effective during massive wildfire incidents. Include information on evolving media contacts, instructions, and resources. The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. D. is only useful on television infomercials. (Incorrect), John enjoys boating, swimming, and fishing. What are priorities within your organization? EMI is introducing a limited number of IS courses that have been translated to the Spanish language. The subject is the. The Incident Command System is a fundamental element of emergency management. The news media and local government ask the community to send videos and photos via social media, email, and text messages. How to Remember Better: A Study Tip for Your Next Major Exam, (13 Tips From Repeaters) How to Pass the LET the First Time, [5 Proven Tactics & Bonus] How to pass the Neuro-Psychiatric Exam, 5 Research-Based Techniques to Pass Your Next Major Exam, 2023 Civil Service Exam (CSE) Reviewer: A Resource Page, [Free PDF] 2023 LET Reviewer: The Ultimate Resource Page, [52 Test Answers] FEMA IS-251A: IPAWS for Alerting Administrators, [26 Test Answers] FEMA IS-284A: Using the Substantial Damage Estimator 3.0 Tool, [32 Test Answers] FEMA IS-1120: Letters of Map Revision (LOMRs), [23 Test Answers] FEMA IS-101C: Preparing for Federal Disaster Operations: FEMA. Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. Its not complicated; its very easy for them, which makes for better reporting. Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? Serves as a press secretary for the Agency Executive or Senior Official during the incident. As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). Their three-bedroom condo was almost immediately choked in smoke and he could hear screams from below as roaring flames billowed from the balcony outside his front door. B. is not bound by public record laws. The training courses listed below include those delivered at the state, local, tribal, and territorial level as well as higher-level training managed by EMIs subject matter expert training teams. The media will want to get as close as possible to get pictures/audio/interviews. In an incident, theIncident Commandermanages the entire incident and: TheCommand Staffprovides information, safety, and liaison services: TheGeneral Staffperforms functional activities: As part of the ICS structure, the PIO is part of the Command Staff and advises the Incident Commander on all public information matters relating to the management of the incident. Public awareness campaigns can run for weeks, months, or even sporadically throughout several years. FEMA IS-29: Public Information Officer Awareness Course Summary Walter Monsour: So, the message was managed extremely well. Were people prepared for previous incidents? Construct and deliver an appropriate crisis and emergency risk message. C. only required when dictated by the Incident Commander. Switchboard: (301) 447-1000 News releases are one of the most commonly used tools for PIOs. It will keep you focused and is the foundation for evaluating your campaigns success. Print medianewspapers and magazinesare the first type of mass media developed. What is the Role of a Public Information Officer (PIO)? (Correct), The report was written by the officer. B. describes a writing technique applied to social media content. It includes features and characteristics that are not available in a traditional news release, such as: In addition to having good written communication skills, a successful PIO also needs to be able to speak effectively. If a media pool is not an option, consider providing professional-quality images to the media in the form of video and stills. Public information is a vital function in disaster operations that . Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. Select the right media to reach the target audience. hb```f``z B@16 @>cC?v,gY&9w=K{mg,XRV3Z'le .. These people are your target audience. wA{)K+Xk80538L``V[mvWS|?9U7 Responds to the media while respecting restrictions on the release of sensitive information. Access to you and the newsmakers or persons in charge. endstream endobj 1929 0 obj <. Resident/Non-Resident, Trainer Program, etc. (Unit 4), Given a scenario, apply the 8-Step Model to a public awareness campaign. PIOs get their message out by communicating directly with the public, working through the traditional news media and through new media. They can be seasonallike hurricane preparedness week. Public Information Officer (PIO) - Emergency Management Institute If you do not want something recorded by the media, cover it up or shield it with a vehicle. As a PIO, you communicate with your target audiences to keep them informed about activities, events, and resources. C. is a failed theory and should not be used by modern public information officers. If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. But all four occupants miraculously escaped and the 45-year-old dad told the Ventura County Star: We thank God that were alive, regardless of what we lost up there.. This lesson reviews the four steps in creating a public awareness campaign. Joanne H. Moreau: We are able to work with all agencies and give a real solid unified message. Some tips for speaking publicly and improving your responses (or assisting and preparing a speaker) are: When distributing written products or speaking to the media, you will often need to work with a person to get your information out. The public information officer for an organization A. should clear all public documents with neighboring agencies before release. Some examples of evolving media tools are: Web sites can be used alone or in conjunction with traditional media and other evolving media to get your message out. The Sonoran Desert will be among the hottest places on the globe for the next 4 months. Campaigns that combine a mix of media are more likely to be effective in influencing people. The course culminates with a practical exercise designed to plan, develop, integrate, and disseminate public information for an emergency, incident, or disaster as part of a Joint Information Center. Last name. The 95/5 concept relates to non-emergency and emergency PIO activities 95% of most PIOs' work is in non-emergency times, with only 5% directly related to incident response or recovery. Note: Often micro-blogs will provide links to Web sites or social networking sites for more information. During an incident, the media wants: At an incident scene, after you have conferred with the Incident Commander to assess the situation, you can begin to manage the situation by making contact with the media. Another way to express your key message B. Describe evolving media tools, including social media, for communication. 95% B. To read this blog, go to:http://emergency.cdc.gov/. The Governor declared the emergency following a similar declaration by Liberty County. Announce events of interest to your community or share information about an incident. This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). The Governors declaration allows the use of State resources in paying the costs of fighting the fire. You cantand dont expect them to stay there all of the time. When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. Emergency Management Institute * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. 1. Join to apply for the Public Information Officer - 48752 role at University of California, Merced. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. A well-executed interview will likely not A. advance leaderships goals. The 8-Step Communication Model includes:A. Assess the current situation B. For example, change the location or angle of the lectern so cameras dont capture an unwanted view. And thats not all. 'Ss S>*2MbX^f Your media list should be current, complete, and tailored to your organization. The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. What actions and resources are being used to achieve the objectives? User: 4. 3. The role of the pubic information officer - Weegy There are all kinds of emergencies out there that we can prepare for. Because its money well spent in the end and if your PIOs can learn from other areas of the Nation that are doing things well, send them there, let them learn from the people who have done it before, so that when they come back they can build a system that works for you. C. request additional assistance through the National Public Information Support Network. Social networking sites are online communities that connect people. The table below summarizes what you need to provide for a print story, and identifies the advantages and limitations of print. Even a few minutes of practice can make a big difference. As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. Chris Mrela wrote a dynamite report on this a couple of years ago. The ultimate goal of all public safety endeavors is to save lives, protect property, and preserve the environmentand almost all reporters would agree that their needs will come after these important tasks. A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. ), John enjoys boating, swimming, and to fish. They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. How knowledgeable is the audience on this topic? %PDF-1.6 % Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. Did the message reach the targeted audience? Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. Emergency Management Institute Joanne H. Moreau: We focus a lot on making sure that we have a very accurate and timely information process of information dissemination. Establishing relationships with news media representatives by being accessible and prepared. At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). Managing Public Information for All Hazards Incidents If you need to build an email list, consider including a place for people to sign up on your Web site. ), Manuals and background information necessary to provide needed information to the public and media, Topic-specific fact sheets, backgrounders, talking points, and news release templates (hard copy and electronic), Business cards with 24/7 contact information, Funding mechanism (i.e., credit card, etc.) In other words, express parallel ideas in parallel grammatical forms. Studies show that people read differently online than when they read printed materials, therefore, when you write for the Web or social media you should: A. (Unit 3), Recall preparation techniques that contribute to a successful media interview. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. Each time this test is loaded, you will receive a unique set of questions and answers. Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. A defining characteristic of wiki technology is the ease with which pages can be created and updated. Email. Click on a program for additional information. Provide public information, emergency public information, and community education to your internal and external target audiences.
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